Designer Identity
I strive to push the boundaries of UX/UI with innovative, human-centred solutions, own problems end to end and balance what users need against business goals and technical constraints, always starting from why we're building something and what it will actually mean for the people using it. That's part of why I'm drawn to meaningful work. I work well in a team, and communication is something I've deliberately built into a real strength: sharing work early and often, welcoming opinions from anyone in the room, and looking at a project from as many angles as I can before we commit to a direction.
Experience
Design lead within my squad, working closely with a Product Manager (PM), Tech Lead, and Product Marketing Manager. I own UX for Genio Admin, the B2B SaaS platform organisations use to manage their access to Genio Notes, our flagship product for students.
- Stakeholder management: Stepped up to cover our PM's responsibilities mid-project and pushed back on an overcomplicated leadership-proposed solution in favour of a simpler one. The feature was adopted across 27 organisations within days.
- Team collaboration and process improvement: Built a lightweight asynchronous feedback workflow for the UX team to replace the in-person "quick question" habit that remote working couldn't offer. It's structured around clearly framing the problem and defining exactly what feedback is needed.
- Accessibility & inclusive design: Contributed to accessibility work across multiple projects in a company-wide push for WCAG 2.1 AA compliance. This included redesigning our core "audio-capture" interface to balance colour contrast requirements against cognitive load, with input from stakeholders including the CEO.
- Research-led design decisions: Pitched and validated a flexible custom-range filtering approach over a date picker, backing it with a high-fidelity prototype, scenario-based customer testing, and survey data.
- Data-informed problem solving: Built a custom effort-modelling calculator to measure user effort across a complex Admin flow, surfacing edge cases and keyboard-accessibility gaps that shaped the redesign.
- Design systems: Designed the platform-wide Pill component, corrected legacy Admin components to current standards, and partnered with engineering on a new table component.
- Senior coverage: Trusted as cover for a Senior UX Designer during their paternity leave. Covered their remit alongside my own workload, including weighing in on projects for their team.
Selected to continue a 3rd-year concept into “Tell Me a Story”, a research project for NHS neonatal units, aimed at reducing communication barriers between parents and their neonatal babies for when they couldn't be with them in person.
- Human-centred design: Designed a calming recording process using colour psychology (avoiding red's medical connotations, drawing on children's book palettes) and a sensitive onboarding flow for a difficult moment in parents' lives.
- User research & prototyping: Ran user interviews, including with a head neonatal nurse, and built low- to high-fidelity prototypes; flagged the NHS digital-integration risk she raised in my research report.
Skills
Education
University is where I properly developed as a collaborator, making full use of the studio space to engage with other students' work and invite them into mine, and where I took every chance to work across disciplines, blending physical and digital interactions. It's also where I found my interest in pushing at the edges of a project: what's actually possible within its constraints, and how those constraints can be used to push a design forward rather than limit it. My final year gave me a genuinely open creative brief with full freedom over the project, and that is where I learned I like to go beyond the surface, not just how something looks, but what it actually means for someone using it. My honours project, a calendar app built around a fluid, handcrafted interface, is the clearest example: it went past a visual overhaul to get people thinking about their own relationship with time, productivity, and the present.
Where I learned the fundamentals: the double diamond process, the core laws of UX, layout principles, how to break down a brief, and how to get from a brief to a low-fidelity prototype. Worked on real-world briefs throughout, including entering design competitions like D&AD, which pushed my work to hold up against an external, industry-facing standard rather than just a classroom one.